AppTek Provides Captioning and Subtitling to MBC's News Channel to Reach New Audiences

AppTek utilizes its Automatic Speech Recognition (ASR) and Machine Translation (MT) engines to provide near real-time translations of news bulletins and programs.

McLean, VA (PRWEB) January 26, 2014

Applications Technology (AppTek) announced that it provides the MBC Group news channel with a state-of-the-art subtitling service that for the first time, allows English-speaking audiences to follow an Arabic-language TV news channel designed for audiences in the Middle East.

The translated broadcast service, which is one of many features of MBC's Al Arabiya’s redesigned English website launched in early December 2013, provides a number of key news bulletins and programs, fully subtitled in English, one hour after their original broadcast time in Arabic.

Users of the site will also be able to search the Al Arabiya News Channel’s entire 24-hour output in English, with the ability to download video clips and see subtitles showing translations of the original Arabic broadcasts.

“The new subtitled video service on the English website will grant Al Arabiya a cutting edge, allowing us to broadcast simultaneously in several languages and enhance our presence on additional platforms,” said Abdulrahman al-Rashed, General Manager of the Al Arabiya News Channel, which this year celebrates its 10-year anniversary.

“In the past ten years, Al Arabiya became renowned for its unique coverage of the region and the world, as well as its exclusive interviews, and with the launch of this service, we will enable millions of viewers to benefit from our rich content in their own language and through their preferred platforms,” he added.

Editor-in-Chief of the English-language service, Faisal J. Abbas commented, “We hope that the new English website will help in bridging the gap and making the Arab world more comprehendible at a time when the situation in the region couldn't be more complicated.”

“The use of automated closed captioning and subtitling translation opens new markets for media at a global stage,” states Mohammad Shihadah, co-CEO of AppTek.